In 1998, commercial HDTV sets began to appear in the consumer market; however, there was no good, cheap way to record or play HD content. Indeed, there was no medium that could store that amount of data, except JVC's Digital VHS and Sony's HDCAM.[5] Nevertheless, it was well known that using lasers with shorter wavelengths would enable optical storage with higher density. When Shuji Nakamura invented practical blue laser diodes, it was a sensation, although a lengthy patent lawsuit delayed commercial introduction.
Sony started two projects applying the new diodes: UDO (Ultra Density Optical) and DVR Blue (together with Pioneer), a format of rewritable discs which would eventually become Blu-ray Disc (more specifically, BD-RE).[7] The core technologies of the formats are essentially similar.
The first DVR Blue prototypes were unveiled at the CEATEC exhibition in October 2000.[8] Because the Blu-ray Disc standard places the data recording layer close to the surface of the disc, early discs were susceptible to contamination and scratches and had to be enclosed in plastic cartridges for protection. In February 2002, the project was officially announced as Blu-ray,[9] and the Blu-ray Disc Association was founded by the nine initial members.
The first consumer devices were in stores on April 10, 2003. This device was the Sony BDZ-S77; a BD-RE recorder that was made available only in Japan. The recommended price was US$3800;[10] however, there was no standard for pre-recorded video and no movies were released for this player. The Blu-ray Disc standard was still years away, since a new and secure DRM system was needed before Hollywood studios would accept it, not wanting to repeat the failure of the Content Scramble System for DVDs.
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